SEO that is search engine optimization is a technique that is used to make your website rank on the search engine and is used by a lot of content publishers out there. This is the method wherein a website or a business can gain more popularity and visibility amongst the users that are indulged in some services. If you are an individual you can SEO optimize your site by your self or if you have a business then you must hire an SEO specialist to optimize your website.
White Hat SEO - This is the most popular SEO technique which follows the search engine guidelines and improves the ranking of an SEO optimized website. The white hat technique is used by creating quality content, link building, website optimization. This is the most favorable for a long lasting growth of your website ranking.
Black Hat SEO - This is just the opposite of white hat technique. Practicing black hat technique violates search engine guidelines because it uses all black hat methods such as spamming, finding a vulnerability in the algorithms. This technique use keyword stuffs, spamming, hidden text and links which violates guidelines. This technique has a quick rank in the search engine but may not last long because search engines get updated and as we all know that Google is getting smarter day by day so do not fall into the trap of tricking it.
Grey Hat SEO - This SEO technique falls in between both above techniques which use both that is white hat and black hat SEO. Grey hat means using a little bit of white hat SEO techniques and a little bit of black hat SEO techniques in order to rank on top positions. Using this technique does not mean they indulge in black hat SEO.
That's all about SEO technique now its all up to you which technique you practice if you have a business then I would suggest you go for an SEO company which does white hat SEO so that to abide by all the guidelines and your website remains long lasting.
SEO Techniques - Three Different Types Of SEO
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